Posts Tagged ‘communication’
One of the things I love about my job is making connections. Sometimes it’s a connection between individuals and the information they need. Sometimes it’s a connection between two people who can help each other. Sometimes it’s a connection between a person and a unique opportunity. Recently, I was able to connect a two colleagues: a librarian from Mansfield University and a professor at Millersville University. The result was a chapter on visual aids for Public Speaking: The Virtual Text, a free online public speaking textbook.
I love this project—Creative Commons-licensed, well-written by authoritative speech professionals, an alternative for FAR too expensive communications textbooks. Really, what’s not to like?!
Anyone with an upcoming presentation who is considering using visual aids (Midwinter, ALA, and ACRL librarians, I’m looking at you) should take a moment to check out Chapter 13: Visual Aids. Sheila has great advice on:
- Identifying when and how visual aids will enhance a presentation
- Identifying the different types of visual aids
- Identifying effective and ineffective use of visual aids
- Applying basic design principles to slide design
- Identifying best practices to incorporating visual aids in a presentation
I’ll be keeping these tips in mind when I work on my upcoming presentations—no more crappy slide decks! Seriously, give it a read. You can download each chapter as a PDF in color or grayscale. Share this resource with anyone interested in public speaking!
I’ve been following a great NMRT listserv discussion about business cards for MLS students/new professionals. I thought it might be nice to synthesize some of the advice in a blog post, along with offering some thoughts of my own.
Traditionally, print business cards were standalone pieces, designed to provide a glimpse of an individual’s qualifications and contact information. Cards included things like an individual’s name, mailing address, phone number, fax number, office location, etc. However, business cards have undergone major transformation within our increasingly digital era. They now have the potential to provide a gateway to an individual’s full-fledged online persona.
So, what should we put on our print business cards? As a designer, I am a fan of less text. Using visual elements to create an impact is something I am always striving to improve in my own work, and that includes personal branding/identity management. Instead of listing every little detail in lines of uninspiring text (typography is the most difficult design decision for most individuals), I would advocate for the following:
- Email address
- QR code AND/OR a link leading to a landing page or something like an about.me profile
- Optional – If you are a student, you may consider including “MLS Candidate, Institution Name, Year of Graduation” next to or beneath your name. This indicates to potential employers and new contacts that you are on the market.
Potential things to include on your landing page: LinkedIn profile (if you don’t have one, go make one now), Twitter (if you tweet professional or pseudo-professionally), email, Skype, e-portfolio, blog, major awards/recognition (Library Journal Mover & Shaker, ALA Spectrum Scholar, ALA Councilor, etc.).
Using a QR code on your business card is a quick and easy way to link smart phone users to your virtual persona. QR codes are becoming more and more popular (I recently spotted one in a Sephora magazine and another one on a table tent in the University dining hall). You can generate a barcode for free as sites like this QR-Code Generator. The only thing to keep in mind is that not everyone has a smart phone (I don’t), and some who do may not have downloaded a barcode scanner. I would recommend including a short link in addition to the QR code for individuals who either don’t have barcode-scanning capacity or who are unfamiliar with QR code technology.
If that seems sparse, don’t worry. White space is one of the most valuable elements designers can have in their toolbox. Consisting of the empty space between and around graphical elements and text, white space provides breathing room and is sometimes referred to as negative space. It gives the viewer’s eye a chance to rest, along with subtle cues regarding intended visual path. Although a business card is small space-wise, visual clues and breathing room are still important. Use remaining space on the card to make some kind of personal statement, through colors (fun, professional, minimalistic), a logo, a quotation, embossing, etc. You can find some great examples on The Business Card Flickr group. Be wary of cramming too much on both sides of the business card – many people like to write notes on the back about where and when they met you, things to follow up on, etc.
Some might argue for including your job title on your business card, but I think if you want to remain flexible, leave it off. You can always include a section on your job/institution on your landing page. Plus, when you purchase business cards (check out sites like VistaPrint and MOO), you usually have to buy them in large quantities. There’s nothing worse than getting stuck with a box of outdated and useless business cards (although there are some fun things you can do with them; check out cards of change). However, you could put a more generic title after your name (one that’s not tied to your business or institution), like “Information Professional”, “Graphic Design Guru” or “Instructional Designer”.
There are lots of other voices out there, some even pondering whether print business cards are dying.What do you think? What’s on your card?
At the request of Jen & Jason of The Dean Files, I’ve put together some conference tips for ya’ll. To be sure, the tips below are based on my own experience and your conference experience could vary based on a number of factors (where, when, weather, personality, roommates, alcoholic tolerance, available technology, etc). I’m drawing from my attendance at various state, local and regional conferences (the State System of Higher Education Library Cooperative Organization, the Pennsylvania Library Association Annual Conference), two ALA Midwinter Meetings, and one ALA Annual Conference.
(in no particular order)
1. Volunteer for something. It doesn’t matter what, just do it. If you’re a student, it gives you something to put on your resume other than just attending a conference. You can volunteer at the exhibit booth for your alma mater or for one of your professional associations (ACRL, PLA, LITA, YALSA, etc.). Try being a NMRT resume reviewer or greeter. Some conferences seek bloggers/microbloggers to cover certain presentations which can help you get your name out there and hone your journalism skills. I know for the ACRL Virtual Conference we’re going to be looking for volunteers to moderate webcasts and give tours in Second Life. There’s something for everyone! It’s a way to build in some structured social interaction to your conference experience and you never know who you will meet or what you’ll be invited to do next time once people realize that you’re reliable.
2. Some of the programs you are really looking forward to will inevitably disappoint you. Maybe this is just me, and it’s probably just because I read about the programs weeks in advance and literally plan my entire day around them. Maybe I just build things up too much in my mind. But the point is, you should have a “plan b” for almost every session you want to attend. Just in case there’s no room, the speaker winds up droning on and on to a text-heavy PowerPoint, or you realize that you already learned all of this in library school or real life.
3. I have to second Steven Bell’s suggestion to leave the program book behind. You do not need to carry the weight of that book around with you all day in addition to your laptop, food, water, notebook, smartphone, cords, business cards, etc. I usually end up looking at the schedule online or the night before, tearing out the one page with the hotel map, and tossing the whole thing into a garbage recycling bin in the hotel. I think the program book could probably get phased out if conferences are really looking to be more green. You tell me, do we need printed programs with the net and all this mobile? Just a thought.
4. To borrow a phrase from Stephen Abram, don’t hoard your business cards. “They’re like smiles – they only have value when they’re given away.” We’re all at a conference to learn, not only about libraries, but about each other (aw, so touchy feely, but true). Personal connections are really important, so trade information with the people you meet so you’ll remember each other later. There are also some technologies that help you do this without having to hand out actual cards, like QR Codes or the iPhone Bump app. Follow up with your new friends after the conference about collaborative projects, job opportunities, and shared interests.
5. Things to bring: ibuprofen, band aids, water bottle, granola bars, a sweater, mints/gum (sooo much conference coffee breath!), cold medication for days and nights, at least 2 pairs of comfy shoes.
6. Make a schedule. You will probably deviate based on how you feel that day and what opportunities come up (a colleague or new acquaintance cancels or asks you to join them for dinner, you don’t get enough sleep the night before because you’re adjusting to the hotel bed so you sleep in, etc). But having a schedule will give you a starting point. Another note on schedules – pace yourself! Resist the urge to cram one thing after another day after day because you will wear yourself out. Leave enough time in your schedule to accommodate spontaneous activities (these are often where you learn the most!). Allow yourself to enjoy being in the presence of others who care and make sure you have time to test the local flavor (a bar, restaurant, theatre performance or local band).
7. It helps to know a few people who will be attending the same event as you, so utilize your computer-based social networking connections to facilitate real-life networking opportunities. Conferences are a great place to meet the colleagues you have been tweeting with virtually for the past six months or that blogger you follow religiously. Let people know you’ll be in the area and put out some feelers for meetups, dinner, coffee breaks, etc. Lots of this happens serendipitously as you network, but you’ll feel more confident if you can recognize a few familiar faces.
Some other library conference tips can be found here:
- Five Tips For A Better ALA Conference Experience by Steven Bell at ACRLog (lots of good tips in the comments, too)
- Conference Tips for Newbies from Meredith Farkas’ ALA Chicago 2005 wiki
- Conference Tips by Stephen Abram
And interesting non-library specific conference tips can be found here:
- 27 Things To Do Before a Conference by Chris Brogan (good tips in the comments as well)
So tell me, what conference tips do you have?
Yeah, yeah, we all have cool jobs, but what I mean is this: Is yours the job of a lifetime??
If you think so, I’d like to know about it. I am going to be working on a column called “Job of a Lifetime” for College & Research Libraries News featuring interviews with people who have interesting jobs in the realm of the college & research library world. If you would like to be added to the list of potential interviewees, let me know! Or feel free to submit ideas or leads on other people I should contact. Just as a disclaimer – I can’t promise everyone an interview, but I will definitely try to include as many “jobs of a lifetime” as I can! In the meantime, you will always have the personal satisfaction of knowing you’re awesome!
Thanks for your help!