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Engaging Library Users. June 2, 2008

Posted by Erin in Uncategorized.
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Over the past six months I was able to arrange viewings of the College of DuPage Press library teleconference series for RIT Libraries. These teleconferences are free for institutions within New York state, so basically I just had to reserve the room, login to the website, and handle a few technological difficulties (with the assistance of the library technology services team). Some of the teleconferences were better attended than others, but I think everyone appreciated what they did get a chance to see. I personally found the last teleconference, Tools of Engagement: Engaging and Attracting Library Users on May 9th, to be the most interesting. Below are some notes on the hour and a half long session. One highlight was the blunt yet continually overlooked fact that libraries are not selling a product, not even the product of information. We are selling critical thinking and civic involvement.

Questions to ask yourself (or your library): Are you making the benefits obvious to potential users? Are you picking a narrow target audience? Are you considering optimal timing for delivery of events or new services (for academic libraries, consult the academic calendar for times of the semester that might be high stress for both students and faculty and break periods)? Are you assessing your efforts (i.e. a raffle simply asking “Where did you hear about this event?”)?

A Few Ideas:

  • Placing a “dorm pack” in every on-campus room for incoming freshmen with information & freebies.
  • Have a succession plan in place, be transparent, and document publicity and assessment efforts.
  • If library staff wants to help, but are worried that they don’t have any marketing background, there are ways to involve them by making use of their library-related skills. For example, librarians are excellent at doing research, so they could be helpful in conducting target audience and venue research. Writing is another popular library strength, as well as creative thinking.
  • Have “outposts” in the library for the career and writing centers.
  • Student orientation party with root beer floats and massages.
  • Holding a summer party for faculty.
  • Use Twitter or text messaging to send hold notifications.

The Power of Words: Choosing the right words can make or break a press release or marketing copy. Carefully consider word choices to be positive and uplifting. Including “education” is always a plus, as the general public sees education as important and worthwhile (Howard County Library).

Partnerships: Creating partnerships are one of the best ways to engage with the community (public, faculty, students). Offer library spaces for local events. One partnership example was between a local library and the town tourism industry, based on planting commemorative trees on the library grounds (Howard County Library – Blossoms of Hope).

Unique Library Experiences:

  • Hold an annual community gala/multicultural events at the library.
  • Create or participate in a community-wide book reading event.
  • Design and give away car magnets.
  • Partner with schools for a spelling bee.
  • Investigate unconventional initiatives – One library had an artist-in-residence in the library for a year, working on different exhibits. Another offered yoga classes in the library.

Tips on Marketing to Faculty: Find the faculty gatekeepers, they will tell others of your greatness. How can you make services easier and more accessible?

Communication Tools: University-wide blogging at the University of Minnesota

One really neat project was transforming librarian/library liaison business cards into trading cards (Gould Library at Carleton College). Jennifer Edwins, Loan Services Manager and Assistant to the College Librarian has given me permission to repost the images below. I love them!


So, what is your library doing to engage and attract users? Some of these things? Other great things?

Library Spaces. March 10, 2008

Posted by Erin in Uncategorized.
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Last week I had the opportunity to view one of the College of DuPage Teleconferences titled Library Spaces: Future Needs. The presentation was a part of the Library Challenges & Opportunities 2008 series, and offered a lot of good advice (and examples) of changing needs in public and academic libraries. A couple of main concepts that I took away are discussed below.

Zones – The architects featured in the teleconference (Elisabeth Martin and Jeffrey Hoover) specialize in library design and planning. They introduced the new (to me) idea of “zoning” your library based on the different types of spaces/services that are provided. Some of the zones could include a welcome area, the living room zone (the heart of the library, where information is being used via computers, collaborative seating, couches, etc), the information commons (where users are seeking information and assistance), the youth zone (in public libraries), programming (auditoriums, conference rooms, instructional spaces), administrative/support services (office areas) and a civic zone (courtyards, garden, paths and walkways). They showed a variety of library floor plans where they had zoned using different colors, and it was very interesting to see “the big picture” in terms of locations. I would actually like to do this (just out of curiosity) with the floor plans of RIT Libraries. Hmm… perhaps I will.

Technologies – What library-related conversation would be complete without a discussion of new technology?? Not a one. We learned about Helsinki City Library’s “Information Gas Station” (iGS), a mobile reference service unit (the Information Barrel), that users can visit at malls or at different locations. Another concept was the use of ATM technology at self-checkout stations for users to pay fines on the spot. Collapsible shelving as well as retractable bleacher systems were also mentioned.

A common thread throughout the teleconference was providing opportunities for collaboration and flexibility. This can be accomplished by taking into consideration future space needs and changing services. Although we may not be able to predict the future, we can take steps like utilizing reconfigurable furniture, looking for success in other industries (merchandising the collection similar to bookstore displays, having a concierge-like presence in the welcome zone), remembering that the reference desk is usually a barrier and weighing the use of lighting and features that add to ambiance with space used for the collection (although library real estate is valuable, there must be a balance). We can also remember that users tend to gravitate toward the perimeter of the room rather than the core (necessitating seating there), to give every seat access to two outlets and provide visually connected spaces as well as quiet, private spaces.

The speakers advocated for a library “self-examination”. One of my favorite parts was when they showed two diagrams I have crudely recreated below:

diagram.gif

The lines represent the collection and the dots represent users. In the older model, the collection was at the center. In the new model, the resources in the collection are centered around the user. I think this way of thinking can be applied not only to the physical arrangement of a library, but to the mindset librarians should now be looking towards. Instead of simply coming here to use our resources, patrons are coming here to gather with others, to seek assistance, and access resources specific to their need. The collection is no longer the biggest draw (for student users at least). Books are no longer the magnets for libraries, we must aspire to provide other services including a neutral, safe space, points of access, and offering customized and personal assistance based on our users’ needs.