9-10:15 – Putting the Wow in to Your Library Using Nonverbal and Merchandising Principles (Larry Nesbit, Library Building Consultant, Mansfield University, retired, Joyce Seno, Architect, Larson Design Group Julie Brown, Furniture Representative, Brodart Co.)

Architectural vision vs a library vision

Did a similar presentation 6 years ago at PaLA – not much information has remained the same

A successful library needs to come from the user’s perspective – not the librarians!

A square foot costs about $200.00 when all is said and done, so you need to utilize space wisely

We need to integrate computers into virtually every space in the building

Nonverbal communication is culturally specific

70% of what we communicate is nonverbal

Example: Wegmans ceramic tile  flooring in the produce section – why do they use this particular material? (because the tiles and grouting rattles the carts, causing consumers to slow down and buy more produce)

People want a safe, comfortable environment with social opportunities

Example: Cabela’s has few retail stores, in person it is the “ultimate experience”

Think about how big store entrances are in the mall – more welcoming and inviting

Vestibule – costly from a square footage perspective – try a wall display case or bench

When you walk into a library, you usually see Circulation and that’s it. When you walk into a bookstore, you see books (check out isn’t front and center).

Companies spend lots of money on market research – we don’t have that level of funding but we can use their findings and learn from what they do.

Brodart will be introducing mobile checkout units within the next year

Displays – libraries have a tendency to put too much out which defeats the purpose. People won’t browse if it looks too crowded.

Aisle space – 5 feet – “butt brushing” If a person feels uncomfortable, they will leave the area.

Make a statement, don’t just fill the space – Joyce Seno

Think about privacy for computers, specifically in information commons. Tell your students you want them to stay, not just use the computers and move on. Territory and space. Don’t put computers in an aisle (jostling and no privacy).

Seating – “A chair says we care” quote read by Julie Brown. Put chairs next to windows.

People want to be seen but not disturbed.

Borders recently announced that they are taking shelving out of their stores in order to make room for teen spaces.

Book stacks – “the forgotten zone” – Every 3 foot section of shelving costs $3,600. Use is key. Carve out spaces in stacks for seating areas. Stagger/slant shelves, use browsing units (the more people can touch, the more likely they are to take it with them). Open it up, use shelving of different heights. It’s not just a storage area.

Administrative zone – Internal spaces are important as well. You need to be comfortable in order to do your job well.

10:30-11:45 – PALS: PaLA Academy of Leadership Studies (2009 PALS graduates: Calida Barboza, King’s College, Lisa Galico, Juniata County Library, Sharon Helfrich, Andrew Bayne Memorial Library, Mike Packard, Pottstown Public Library, Paul Proces, Delaware County Community College, Heather Simoneau, Lehigh University, Jennifer Worley, Dauphin County Library System)

Initially planned on doing this every other year, but because of overwhelmingly positive response, will be doing it each year (as long as funding allows).

This was a two way street, PaLA has learned a lot from new professionals regarding the future of the association.

Most of the 2009 PALS participants were nominated and sponsored (cost $500/$600).

Complaints about the program – too busy (nonstop events/sessions), make nomination process easier (are working on this for 2010).

Q: Doing things differently because of PALS? Paul – Before PALS I was a nominal ALA/PaLA member, now I’m involved with up to 6-ish committees. Calida – Afterwords, I felt more comfortable/empowered to bring issues up at my home institution.

2:30-3:30 – iPrimer: Using the iPod Touch and iPhone in Library Reference and Education (Corrine Syster, Instructional & Information Technology Librarian, Central Pennsylvania College, Misti Smith, MLS Technology Literacy Specialist, Mount Aloysius College)

Ages 13 through 24 = half of iphone users

Cost of an 8-gb iPhone w/data plan and fees for the first two years is about $2,000.00 (this is why I don’t have one yet… damn student loans…)

iTouch is more affordable ($199.00 one-time fee for 8-gb)

Academic applications:

* Clicker/student-response systems (i.e. Turning Point ResponseWare)

* Course management systems (i.e. Blackboard Learn, Mobile Moodle)

* E-texts (i.e. Kindle App, CourseSmart)

Abilene Christian University – research showed clear impact on student engagement (w/ iPod Touch or iPhone)

University of Missouri School of Journalism – requires incoming students to have an iPhone

Standford’s free iPhone programming class has been accessed over 1 million times

iTunes U – Libraries can put tutorials here even if they don’t have iPhone/iPods

Apps to help students – iHomework, Evernote, MiGhtyDocs (helps teach time management & organizational skills)

Q: Copyright issues? Most applications handle their own copyright.

Q: App fees – are they one time or subscription? Typically one time fee. If you delete it, you can put it back on for free as long as you have synced it on your computer.

Q: How do I get Camtasia tutorials from the library website to a platform like this? You can just upload it (may have to reformat into Quicktime) to iTunes.